Telethon
The Perfect Gift
BEAUTIFUL, SWEET, AND MEANINGFUL.
Every year, during the Christmas season, the Telethon Foundation launches a campaign to raise awareness on rare genetic diseases, selling different charity products in major Italian squares.
To build excitement around the new precious gift boxes, we created a 360° communication campaign centered on the concept “The perfect gift doesn’t exist,” giving Christmas back its authentic meaning and value: solidarity.
This powerful message, delivered through posters, print, FOOH, social media, and video, strategically and swiftly reached the target audience, sparking a collective, emotional, and engaging action, and reminding everyone that the most thoughtful choices are always the best ones.
AGENCY
WLA
CLIENT
Fondazione Telethon
PROJECT
The Perfect Gift
