Fondazione Veronesi
No excuses!
MAKE PREVENTION A PRIORITY.
Together with Fondazione Veronesi, we created a campaign that cuts straight to the point: prevention is a priority, and there’s nothing more important than taking care of yourself.
The creative concept uses a light and unconventional tone, turning the most unlikely excuses into a reminder not to delay your health check-ups. A multichannel campaign airing on TV, digital, print, and social media, designed to reach everyone—even those with a ready-made excuse!
AGENCY
WLA
CLIENT
Fondazione Veronesi
PROJECT
Pink October Campaign
