To launch Macron’s first brand campaign ever we wanted to create a concept strong enough to tell, through 6 different stories, the common goal of every athlete regardless of their sport or level: reaching the best version of oneself through hard work, sacrifice, passion and perseverance. 6 SPORTS, 5 LANGUAGES AND A CROSS CHANNEL APPROACH.
YOUR TIME IS NOW!
AGENCY
WLA
CLIENT
Macron
PROJECT
Global Campaign.